De Beers Forevermark is known for its unique and incomparable diamonds. There are many things that make them truly unique, but the most important thing is that they come with the absolute guarantee of being beautiful, rare, and responsibly sourced. 

De Beers Forevermark is well-recognized for its responsibly sourced diamonds throughout the entire production line process. It has a competitive advantage of being able to access the very best diamonds found in nature: that's what makes their diamonds special from the very beginning.

Diamonds are created by nature, and their process of emergence is far from perfect. In fact, diamonds are prone to carry imperfections as a normal part of their composition process. Currently, of the world's natural diamonds reserves, less than 1% are eligible to be selected as a De Beers Forevermark. 

And the reason for that is that so many diamonds are imperfect, and the brand only selects perfect diamonds to offer its customers the very best. Once carefully selected, each De Beers Forevermark diamond receives a unique inscription to assure quality control. This inscription is a proof for customers that it is a trustworthy and reliable gem. 

Given their superior quality, De Beers Forevermark diamonds are unique from the beginning. After being carefully selected, these precious gems are elevated in impeccable jewelry designs before they are offered to customers. De Beers Forevermark diamonds take on the most beautiful and alluring forms possible with one purpose in mind: to serve as memorable gifts.

When designed, the company thinks of these diamonds as tokens of love and beauty that can either be worn for special occasions or in everyday moments, enhancing the beauty of its wearer every time. That's why the company's designs are modern, clean, and distinctive to the perfect degree. They are timeless with a twist, and the diamond is the star of each piece.

In addition to the company's commitment to the environment, it vows to contribute to gender equality in order to stand up for the inherent dignity, value and potential of women. Part of the De Beers Group’s Building Forever 2030 Goals includes the commitment of accelerating equal opportunities.  

The idea is to accelerate economic inclusion and support diverse voices to help shape the future of the De Beers business, of communities, and of society in general. And it has engaged in many initiatives that are aimed at acknowledging the role of women in the workforce, including the cooperation with the United Nations Agency for Women, the UN Women.

De Beers extended its global partnership with UN Women for another five years, joining the newly-formed HeForShe Alliance, reinforcing its commitment to increasing the representation of women in roles within its business as it works towards achieving gender parity across its workforce by 2030 as part of its Building Forever sustainability goals.